Demystifying Museum Soft Power

You are invited to celebrate the completion of a research project that has sought to define, explain and deconstruct the ‘soft power’ of museums. Spanning museums’ contributions to place branding, urban regeneration and the development of tourism, the concept of ‘soft power’ is an increasingly valuable metric for the GLAM sector, providing a unique set of insights. Click here for more information and registration.

 When: Wednesday, October 24th, 5:00-6:00 pm

Where: The Lab, Level 2 of the Digital Studio, West Wing of Arts West